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Built the U.S. merchandise and apparel business for Wrexham AFC with Maximum Effort. Led North American launch across events, content, and web—anchored by a multi-city stadium tour and major brand activations, generating 1B+ impressions.
Movie Night Collaborations
Filmmaker-led screenings that transform traditional movie nights into immersive cultural events. Blending film, conversation, and audience engagement, each experience is paired with exclusive, limited-edition merchandise—created as a lasting artifact of the moment.
Built the U.S. merchandise and apparel business for Wrexham AFC with Maximum Effort. Led North American launch across events, content, and web—anchored by a multi-city stadium tour and major brand activations, generating 1B+ impressions.
Filmmaker-led screenings that transform traditional movie nights into immersive cultural events. Blending film, conversation, and audience engagement, each experience is paired with exclusive, limited-edition merchandise—created as a lasting artifact of the moment.
